Universal Studios x How to Train Your Dragon

We’re thrilled to be developing a brand-new dragon toy in collaboration with Universal Studios, inspired by the beloved world of How to Train Your Dragon.

This project combines Zilly’s playful, imaginative design style with the charm, personality, and cinematic magic that fans have loved for years. Every detail of the toy has been crafted to capture the spirit of adventure — from the sweeping wings and expressive features to the bold colours and tactile feel that bring the dragon to life in your hands.

We wanted to create something that feels instantly collectible yet endlessly playable, a character you can display proudly or take on everyday quests. Working alongside Universal Studios has allowed us to build a toy that honours the original universe while introducing a fresh, modern twist that feels uniquely Zilly.

This dragon is just the beginning, and we’re excited to share more as the project grows — new features, interactive elements, and the creative journey behind bringing this creature from sketchbook to reality. If you love dragons, creativity, and the magic of imaginative play, you’re going to love what’s coming next.