Why we build
We’re a UK‑based indie game studio on a mission to turn everyday silliness into unforgettable play. Whether it’s a family game night, a pub challenge, or a festival showdown, we design our games to break the ice and spark joy.
Our goal is to make games that create laughter and make memories out of the ridiculous. We’re driven by the idea that the best games aren’t just played once and shelved - they’re brought out again and again, growing funnier, weirder, and more beloved with time.
We don’t just make games, we create silly memorable moments.
Hello There
Founded by James Clayson and Alex Malaki, Zilly Games began with a simple goal: to make the world a little sillier, a little friendlier, and a lot more fun. We met at a music festival and instantly created our first game (a version of apple bobbing) just to stay cool. After years of individually pouring our hearts into other peoples projects we decided it was time to create our own.
VALUES
Quality craftsmanship and honest materials
Our games may be silly, but how we make them is anything but. We build everything on three principles: proper craftsmanship, materials you can trust, and design that feels as fun as the ideas behind it. Quality first, chaos second.
Our games are led by
OUR COMMITMENTS
Design and Materials
We obsess over the details, from the feel of the materials to the charm of the final design. Every product starts with quality ingredients, thoughtful choices, and a commitment to making things that feel as good as they look.
Commitment to Sustainability
We’re always looking for smarter, kinder ways to make things. That means responsible materials, waste-conscious production, and partners who care as much as we do. We’re not perfect but we’re moving forward.
People and Playfulness
Behind every product is a team of curious makers, playful thinkers, and brilliant partners who bring our ideas to life. We believe creativity should feel hands-on and collaboration should be fun.